A talented writer can take a subject and through the use of words convey new concepts to a reader, but do so in a way that the reader can understand. The writer must be able to write for the reader and impart that knowledge to that reader. This may require a careful analysis of the audience to determine their ability to understand the material, while at the same time investigating and shaping the material to achieve the impartation of that knowledge. (Derived from an article I wrote on HubPages.)
I have written 80 articles covering various subjects on HubPages. These articles cover many facets of writing including humor, product reviews, factual research, training, inspiration and others.
I have always found it easy to communicate using the written word. Because of this ability, I have composed training manuals for several of my employers.
As founder of an agency requiring state licensing, I have written policies and procedures, employee training manuals and marketing materials.